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INNOVATION IN A NEW MARKETPLACE

By: Bryan O'Rourke

Price: € 8.95 / € 6.71 (Members price)

Description

This chapter is about changing consumers, a changing competitive landscape and new methods of service delivery to create innovation opportunities for fitness businesses if they keep these principals and trends in mind. Innovation is the most powerful long-term driver of economic growth in any industry and health and fitness are no exception. Innovation is sustainable, however, only when companies convert new ideas into commercially successful products and services. The innovation process begins with the emergence of new market opportunities, progresses through the process of developing new products and services, and finishes with customer and market acceptance. The sobering facts are however, that most efforts at innovation are massive failures (1).


  • Amount of pages: 23
  • Type: Publications
  • Language: English
  • Categories: Digital Technology
  • Binding: E-book