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VIRTUAL FITNESS: FROM EMERGING TECHNOLOGY TO MAINSTREAM

By: Rasmus Ingerslev

Price: € 8.95 / € 6.71 (Members price)

The fitness industry has seen significant changes over the past years and it will continue to change like so many industries do, and technology will be a key driver. The rapid advancement of smart technology is giving consumers more choice and convenience than ever before. The driving force behind this transformation is today’s digital consumer. The modern fitness member expects and demands flexibility as well as solutions crafted and delivered at their fingertips anytime and anywhere. This is why health clubs nowadays cannot afford to exclude technology when they shape their service, and with innovation playing a major role in every new product offered to today’s fitness users. This E-book chapter (from the book EuropeActive's growing the fitness sector through innovation) is a comprehensive review on virtual fitness and its role in fitness offering. It gives clear insights in an important fitness industry trend.