European Health & Fitness Market Report 2025

EBOOK VERSION Physical inactivity is a major economic and health burden. The World Health Organisation (WHO) recognizes physical inactivity as one of the biggest public health challenges of our time. The data presented in this market report clearly indicate a strong upward trend in our mar­ket all over Europe, and steadily growing consumer demand for fitness and wellness services across the continent. Our sector's market valuation for 2024, based on fitness club memberships and revenues, has surpassed the pre-pandemie record, and we are now well over 71 million fitness and health club members in Europe, a historie record. Accurate data evidencing our market and our sector's development is essential to the solidity of the decision-making of our industry's leaders, to attracting large­ scale external investment for growth and innovation in our sector, and it is decisive to our sector's ability to effectively influence politica! decision-making. Thanks to the support of our President's Council for Operators, we were able for the 4th consecutive year to conduct thorough consumer research in 19 European countries, totaling almost 13,000 consumers, thus showing some clear trends which are reflected in this report.