EuropeActive Retention Report 2016: Adherence factors of group fitness - Ebook

Some highlights of this 2016 report: 

- Fitness strengthens its position as the #1 European sports activity: over 52 million members in Europe in 2015.

- European health and fitness club memberships grew by 3.9% to 52.4 million in 2015 versus 2014.- Total fitness club revenues increased by 4.9% to €26.7 billion in 2015 versus 2014.

- The top 30 European fitness operators account for approximately 11 million members, representing 20.9% of all memberships.

- The top 10 operators increased revenues by 4.2% to €2.8 billion, representing 10.3% of the total European market.

- Merger and acquisition activity remained high in 2015 with 19 transactions, including the first European fitness IPO in 13 years.

In addition, the report presents Germany maintaining its position as the country with the highest membership with 9.5 million health and fitness club members in 2015, followed by the United Kingdom (8.8 million), France (5.2 million), Italy (5.1 million) and Spain (4.9 million). In terms of market penetration, Norway ranks highest with 19.4% of the population holding a health or fitness club membership.

Other countries with high fitness club penetration include Sweden (16.7%), the Netherlands (16.4%) and Denmark (15.0%).In terms of revenues, the European health and fitness market reached €26.7 billion in 2015, which ranks it as the world’s largest market, ahead of the USA (€23.5 billion in revenues). The top 10 operators in terms of revenues account for 10.3% of the total market with revenues of 2.8 billion euro. The number of mergers and acquisitions remained at last year’s high level with 19 transactions, including the first European fitness IPO in 13 years.Besides key figures and detailed profiles of the leading European fitness club operators, the European Health & Fitness Market Report includes profiles of the 18 largest national markets and analyses of merger and acquisition activities, EU policy implications and the global equipment market, as well as interviews with selected market experts and leaders.