European Health & Fitness Market Report 2017

The 2017 European Health & Fitness Market Report contains 178 pages of intensive market research by Deloitte, and provides a comprehensive overview of the European Health and Fitness Market. The report provides a detailed update on key markets, key players, mergers and transitions, and much more. A snap shot of the report demonstrates that fitness continues to grow and penetration is on the rise. Germany strengthened its position as the country with the highest membership with just over 10 million health and fitness club members in 2016, followed by the United Kingdom (9,3 million), France (5,5 million), Italy (5,3 million) and Spain (5,0 million). In terms of market penetration, Sweden ranks highest with 21,1 % of the total population holding a health or fitness club membership. Other countries with high fitness club penetration include Norway (19,2 %), the Netherlands (16,7%), Denmark (15,8 %) and the UK (14,1%) completes the top 5 countries. With €26.3 billion in revenues in 2016, Europe ranks as the world’s largest market, ahead of the USA with € 23.3 Bn. The overall market growth in value, at constant currency rates, was 3,3%. Top 5 countries with the highest relative growth in revenues were: Switzerland (+5,8%), Germany (+4,6%), Finland (+ 4,0%), Sweden (+ 3,9%) and Turkey (+ 3,4%). The top 3 operators in volume were; McFit (1,5 million) Basic-Fit (1,21 Million) Pure Gym (850.000) and the top 3 in revenues; David Lloyd. This European Health & Fitness Market Report, the sixth joint publication of EuropeActive and Deloitte, represents the most comprehensive report on the European health and fitness market and serves as a valuable source of information for industry stakeholders, investors, banks, and many more.